How To Succeed With Your Content Marketing In 2014?

With 2014 is only few days away and more & more brands are embracing their content strategy, you may be little worried about how your company will be able to produce content that is engaging and gets lot of sharing. Making matters worse, it will be more daunting to you to stand out to the media when everyone is switching to mobile phone to stay connected with the internet world. Never fret as a well planned content strategy will drive your online visibility and will surely reinforce your presence in the online world. Let's find out how you should make your content strategy ready for 2014. 

• Draft a suitable content plan- Like an editorial calendar, a content plan guides the publication schedule of the company. You may have noticed that all renowned news outlets, like mashable, moz, The New York Times are producing news across diversified industry topics on a daily basis. The content that they produce follow a set of guidelines that match with their reader's interest. 
• Set your objectives- In order to roll out effective content, it is important to first define what topic you want to cover or in which areas your company enjoys supremacy. It is pivotal to understand the behaviour of your audience as this will allow you to produce an engaging content. 
• Formulate a viable SEO strategy- To support your content writing services, it is inevitable to have a robust SEO strategy. In order to get best results, you should create content by keeping in mind both audience and search engine. Similarly, the blog writing services will only become effective if it gets a potent backup from SEO strategy. 
• Build a social media strategy- A proper content planning can boast your social media marketing. You'll need to run analytical reports to find topics which interest your readers most and according to that you should avail content writing services.

How Does The Online Reputation Management Can Influence My Company's Presence In The Web World?

You may have exemplary customer service, offer wide gamut of products and have a team of professionals but your online reputation is still deteriorating. Whether it is big or small, every business finds it difficult to keep up with the pace of online marketing. It's a daunting task and can become tedious if you don't have a proper process. To get a modicum of control on what's sad about your company in the internet world, it is imperative to keep a close eye on the online conversations about your company. Whether you are the business owner, a manager who takes care of the online reputation of the company or an outside firm that manages the reputation of the company, you're going to encounter fake online reviews or questions and you need to take all immediate steps before they do any damage. Let's have a look on the effective methods of avoiding and dealing with online reputation management tactics-

Own all online properties- You should learn about all those websites, where you may need to post reviews and make sure that your page is carefully monitored and it looks official. Always keep your contact information updated, upload photos and create impressive 'company profile'. There is a great benefit of maintaining an accurate google+ page as an updated google+ page can help in local SEO.

Keep monitoring the daily activity- It's worth your time to actively monitor the conversations about your company which are going on in the online world. This applies to both fake ones as well as negative reviews. Make use of google alerts and different social monitoring tools to create an impressive online position of your company. If you don't have an in-house resource for a new position then it is worthwhile to hire an outside agency for managing your reputation.

Quick action is required- If you get a horrible or awful review, what is the procedure to respond? There is no need to initiate the online reputation management activities without a response plan. So, make sure you are responding to each review, whether positive or negative, without any delay before a crisis strikes.